3min chapter

Start the Week cover image

Daniel Kahneman on 'noisy' human judgement

Start the Week

CHAPTER

Having a Kit Cat in Japan

Anthropology makes the familiar strange, and it also makes us look afresh at ourselves. The book is full of examples of companies trying to do things because they don't understand the culture they are as it were selling into. And very, very good example you use about kit cat in japan. Just explain to us what happened.

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