Increase win rates using these timeless psychology principles with Mor Assouline
Outbound Squad
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The Psychology Behind What You're Doing
When did you start to piece together the psychology behind, like the why it works part of it? When did that part start to click for you? Yeah. So I like to record my calls, whether it's my demos, my calls. And then I heard it back and I was like, wow, I sounded like somebody you don't want to mess with. Just not necessarily like a bully, but just like this person must be important. Even again, back in copywriting, there are certain words that you would use for your landing page that doesn't sound clever, but it's really clear and it works.
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