Creating Superfans: How to Turn Customers into Lifelong Advocates with Brittany Hodak
True Story: The Public Relations Podcast
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The Power of Trust and Familiarity in Consumer Decision-Making
Exploring why consumers often stick with what they know and trust, even in a touristy area with many unique local restaurants. Discussing the mistake local businesses make by trying to appeal to everyone instead of focusing on their unique selling point and the importance of social proof in attracting customers.
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