Getting in the Wrong Customers Is Superexpensive

Timestamps:

2:05 - Why do startups need a pricing strategy?

7:55 - Recurring revenue vs One-time fees

18:40 - How the buyer persona influences pricing

32:28 - Maximizing revenue

37:41 - Are discounts a good idea?

About Reto Lämmler:

Reto Lämmler is the CEO and co-founder of Testing Time, a recruiting  platform for usability test users. Some of Reto’s previous ventures include:  Xellery, a cloud-based collaboration service for Microsoft Excel, which was sold to expressocorp.com and RememberTheName, an app for learning names in your address book. At doodle.com, Reto gained international startup experience as VP Product Management. He holds an MAS in Interaction Design and a BSc in Computer Science.

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