Amber is the founder and ceo of ziper. Eba is the co founder in ceo of tara. amber on twitter at amber atherton, and eba is on twitter at eba masoud. A ziper helps browns connect to their super fans to build community. So we work with a lot of big fortune five hundreds,. like a kellogs or anike, to help them really identify who their top one % of fans are. And then bring them into a space to co create products or to become brand ambassadors.
Amber Atherton is the founder and CEO of Zyper (YC W18).
Iba Masood is the cofounder and CEO of TARA (YC W15).
The YC podcast is hosted by Craig Cannon.
Y Combinator invests a small amount of money ($150k) in a large number of startups (recently 200), twice a year.
Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/
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Topics
00:00 - Intro
1:16 - Seed fundraising for Zyper and Tara
3:26 - Tara's pivot
4:31 - Series A fundraising for Zyper and Tara
18:11 - Evaluating investors
23:46 - Meeting with associates and partners
30:35 - Raising a Series A as a female founder
39:31 - Fundraising psychology
41:46 - What not to do when fundraising
45:01 - Talking to portfolio companies about investors
46:21 - What it's like to run a Series A stage company
1:00:41 - The most important piece of advice for fundraising