The Importance of Content in B2B

If your goal is to create real pipeline and sales then it has to be great because they're there to actually learn from you. Most of the time in b2b They create content that has a cheeky headline that can get someone to download something so they can have their sdr Bajr them. Once they don't track Did someone actually read the pdf? Hmm. We know they down we know they filled out the form but they'll never look at analytics, right? It's such a Precise way to put this is that people don't create content to bring value to their target customer.