
Rapid Response: Under Armour’s pivot to growth, w/CEO Stephanie Linnartz
Masters of Scale
Intro
This chapter delves into the competitive dynamics of the sports apparel and footwear industry, examining not only major players like Nike and Adidas but also the rising smaller brands. It highlights Under Armour's strategic shift toward sports style and the influence of cultural icons, such as Taylor Swift, in enhancing brand narratives.
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