2min chapter

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Rapid Response: Under Armour’s pivot to growth, w/CEO Stephanie Linnartz

Masters of Scale

CHAPTER

Intro

This chapter delves into the competitive dynamics of the sports apparel and footwear industry, examining not only major players like Nike and Adidas but also the rising smaller brands. It highlights Under Armour's strategic shift toward sports style and the influence of cultural icons, such as Taylor Swift, in enhancing brand narratives.

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