Navigating the Silver Tsunami: Challenges and Opportunities in Senior Living

This chapter explores the rising demand for high-quality senior living facilities as the aging population increases, particularly the baby boomer generation. It highlights Merrill Gardens' unique offerings that enhance seniors' lives and discusses the significant challenges faced by the sector, including rising construction costs and labor shortages exacerbated by the pandemic. The chapter underscores the urgency for strategic investment and the need for increased capital to meet the potential demand driven by this demographic shift.