3min chapter

Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Brian Will: Mastering the Art of Persuasion for Sales and Negotiations

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

Striking the Balance and Understanding Changes in Negotiations

Sales reps discuss the importance of knowing the customer's problem and having an honest conversation, as well as how negotiations have changed in the digital age. The chapter concludes with an ad for the Success Story podcast featuring an interview with Ryan Player.

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