How Do You Know if You Want to Join Ono?

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One gale smith talks about her relationship with one's co founder, bono. She also talks about new advocacy techniques and the importance of paring creative initiatives with deep home work on corps issue. Plus, she shares lessons on embracing basic fundamental values and on how doing the right thing can become its own reward.

Gayle Smith is the CEO of the ONE Campaign, the advocacy group founded by U2’s Bono — and last year, she was tapped by the U.S. State Department to coordinate America’s COVID response and vaccine distribution globally. Her experience both inside and outside government gives her a distinctive outlook on how business can and should help on humanitarian issues, from Ukraine dislocation to climate change. She also shares lessons about effective advocacy: tactics pioneered by ONE that can be useful to any organization trying to generate impact.

Learn more about the ONE Campaign: https://www.one.org/

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