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#214 Outliers: Timothy Eaton — The Original ‘Everything Store’

The Knowledge Project with Shane Parrish

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Intro

This chapter examines the transformative journey of Timothy Eaton, a key figure in 19th-century Canadian retail who revolutionized shopping through fixed pricing and money-back guarantees. It also reflects on the lessons learned from his rise and eventual decline, emphasizing the need for innovation and adaptability in business.

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