3min chapter

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Meet the Queen of Kiwi: The 96-Year-Old Woman Who Transformed America's Produce Aisle (ENCORE)

Gastropod

CHAPTER

Innovative Sales Strategies for Unique Produce

This chapter explores Karen and her team's creative approaches to introducing unconventional produce to grocery stores, emphasizing resilience in the face of rejection. It also covers the challenges of consumer perception and product management faced by Frida's Specialty Produce while detailing the origins of Vitamin Water in New York's diverse food landscape.

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