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Ep. 86 Climbing the Ranks: Fariba Zamaniyan on Data, Determination, and TiVo’s New Era

AdTechGod Pod

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Navigating the Marketing Evolution

This chapter explores the journey of a marketing professional, highlighting the significance of early exposure to media and the power of data in shaping advertising strategies. The narrative showcases TiVo's revolutionary impact on consumer viewing experiences and its subsequent evolution into a business-oriented platform utilizing data analytics. Discussions also cover the changing landscape of media access and the role of advanced insights in driving advertising effectiveness and revenue generation.

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