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2min chapter
Nerd Alert: The Effectiveness of Fear
The Marketing Architects
The Influence of Fear on Consumer Choices
This chapter delves into how emotional triggers, particularly fear and anxiety, influence consumer behavior in advertising and personal buying decisions. It examines the role of FOMO in impulsive purchases, especially in relation to insurance and warranty plans, and discusses the wider implications of fear-based marketing strategies across industries.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode