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198: The Anatomy of a Cold Call

The Predictable Revenue Podcast

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Pre-Call Research

Gabrielle: I have a framework and it's like a four step, four step approach to launching a conversation with someone. If you can get the person talking in the first 30 seconds of the call, you've won. Gabrielle: The only thing that I've seen increase the effectiveness of the conversation is to discover their circumstances, uncover pain, and then dig in further.

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