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Ditching Hourly Fireside Chat with Ed Gandia and Jonathan Stark

Ditching Hourly

CHAPTER

Are You the Obvious Choice?

If you are perceived as the safest, smartest option for this tiny barrel of fish that you're standing next to, then they are going to then you're going to attract people who are feeling the most fear. They're feeling the highest risk. This high risk is going to maximize this feeling of safety that they want from you and it's going to maximize the amount of money they're willing to spend. So if you have successfully started to do thatyou can dial up the power on the clients trying to buy your services.

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