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313: Practitioner Stories: Experience Design At Lloyds Banking Group

The CX Cast

CHAPTER

The Role of Design in Customer Experience

Lloyd's went from heavily contract-based design resources to in-houseing and making those folks mostly Perm. So we now have an AT-20 ratio of permanent staff to contractors. People understand that it's not just a gray box that sits in a corner and lets you do work, says the former Vodafone executive.

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