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Marketing web3: Audience, Community, More

web3 with a16z crypto

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The Importance of Marketing for Technical Founders

marketing is a much more expansive activity than perhaps some technical founders originally believe. It's everything you do from your name of your company to your logo, to which social and community channels you choose to use. Kim: I think it starts with just being a function of having a technical founder and maybe they just don't have as much experience with it. But I would say that the marketing needs to start happening earlier now, because there's just naturally more attention.

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