Is Your Cost of Acquisition Going to Save the Day?

A lot of recently there's been a lot of talk about retention. But for those of us thmo be profitable, this narrative that retention is kind of going to save the day and like take the burden off the shoulders of acquisition, is a bit of a misleading one. 75 % of the customers you acquire, their l t v cealing has already been set. You can't use retension to solve an economic issue with your acquisition strategy. And i find it perplexing when you're sycloca and then you look at kind of just a brand they have, and you're lk, cool bu you sell really awesome leather wallets. Like, what do you mean by retention?