4min chapter

The Jordan Harbinger Show cover image

522: Daniel Pink | To Sell Is Human

The Jordan Harbinger Show

CHAPTER

How to Create Conditions for Sales Success

David Frum: Sales isn't what it used to be because we're no longer in a world of information asymmetry. He says the key is getting out of your own head and trying to get into someone else's heads. For instance, there's a big difference between persuading up and persuading down," he says. "There are also some very interesting dynamics regarding power that can distort your perspective"

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