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The Goal Is to Have People Have Their Own Experience About Your Content
I really like that the goal is to have people have their own experience about your content. And not only does that invite collaboration rather than challenge and threat, it also forces you, I think, to be audience-centric. This is not just for academics. Anybody is in that same position. The thing I always tell them is if there are problems with your work, people already know. It almost doesn't matter if it's the perfect choice. I want to know that you made a choice."