India's only listed credit-card company is a revolving door of embattled CEOs
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Declining Market Performance and Governance Changes in India's Credit Card Market
This chapter explores the journey of SBI Card, India's only listed pure-play credit card company, highlighting its establishment, market struggles, and governance changes post-GE Capital's exit. It delves into the company’s decline in market share and user spending against the backdrop of a expanding credit card industry.
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