How Does a Brand Campaign Get Built?

The way that i believe that brand gets built are things that are what some companies would call hard to measure, not scalable. A lot of people told me initially that me being the host with his podcast and having to do it for three a three times a week forever is scalable. I spend three hours a week creating podcasts. And now, instead of 30 people listening to the podcasts, like we did at the beginning, now 20 thousand people listen to it. It's the ultimate scale. So so, things that people think are unscalable or hard to measure,. i think that a content in specific formats. The ones that are working best right now are long form podcast youtube, vid