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EP 28 - Producing High-Converting Ad Creative At Scale, Facebook's Advantage+, and More
Adspend with Ash Melwani and Rabah Rahil
Media Buying Agency - Is Your Agency a Real Asset to the Business?
If you're going to be a real asset to the business, most of the work is actually going to happen. The things that really move the needle for the business are going to be happening outside the ad account. We train our media buyers on the whole macro, you know, the ecosystem. And at the end of the day, if we can speak to the business owner as a business owner, we're just going to make their life easier instead of a media buyer.
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