Sustainability
Phenomena
00:00
Sustainability - Is There Still a Job to Be Done?
Stefan Jehord: Sustainability initiatives are not always translated into a language that people can really understand. He says the key problem for brands is they don't know what they want to achieve with sustainability beyond reducing carbons and creating and reducing their impact as opposed to creating positive impact. And then they struggle to align all the pieces of the equation in order to change their business models, change the way they operate," he adds.
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