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26min chapter
How To Build A World-Class Revenue Org with Mark Cranney, Former a16z Partner | IO Podcast Ep. 5
The IO Podcast: Investor + Operator
The Importance of Hiring a Head of Sales with Customizable Playbook
The chapter emphasizes the significance of hiring a head of sales who can create and customize their own playbook, rather than relying on someone else's. It discusses the need for a leader who is willing to learn, innovate, and drive the process, and highlights the importance of understanding the unique variables and situations of each company when developing a playbook.
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