
Michael Rapino
The Bob Lefsetz Podcast
00:00
How to Market and Sell Incremental Tickets for Your Team
There's a fundamental technology basic program so can you do these things for my team, my venue, maybe it's multiple teams. And every team, these we're dealing with, the Clippers right now, that's a very technical RFP because Ballmer and Microsoft background is very different. So they kind of a long technical spec on can your ticket company deliver all of these different needs we have amongst our businesses. That's probably the 50% of it. The next part’s going to be, how are you going to market and sell incremental tickets for us? How are yougoing to help us deliver our business? They'll usually dictate those kind of terms.
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