How to Test Your Willingness to Pay

Some teams or some situations too, you might not be able to give people real money. What we like to use here or what I like to use at that in those moments is really using reference points to anchor people. So the questions that we'll usually ask there about for, and again, you can do this qualitatively if you do it one-on-one settings group settings. And it essentially goes, is the value of this product for you more or less than a cup of coffee?