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Getting Customers to Know, Like & Trust you with Daniel Priestley from Dent Global

Future-Proof Selling

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Valuing Your Expertise and Building Personal Brands

This chapter discusses the concept of undervaluing one's own expertise and the importance of positioning oneself as a key person of influence in the sales industry. It emphasizes the advantage salespeople have in being experts in their field and the importance of building trust and connection with customers. The chapter also explores the impact of digital media on personal branding and the value of demand and supply in determining one's worth in the market.

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