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3min chapter
Hans Thomann – Chef des weltgrößten Musikhändlers (#766)
OMR Podcast
Herausforderungen im Hochpreissegment - Service vs. Logistik
Dieses Kapitel beleuchtet die Schwierigkeiten von hochpreisigen Unternehmen im Vergleich zu großen Online-Händlern wie Amazon. Es wird erörtert, wie Service-Level und persönliche Beratung entscheidend sind und welche Risiken ein früherer Wettbewerber ohne solide Strategien erlebte.
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