How Incumbents Thrive and Survive
The Cloudcast
00:00
How to Buy Up Your Competitors
The first option is sort of fight back. And we've seen this in a number of instances. Instead of fighting your competitors, maybe you are doubling down and buying up your competitors. Cisco was famous for this, Oracle's been famous for this. Microsoft has also become very famous for kind of going like, I can't always beat the startup but I'm 10, 100, a thousand times bigger than them.
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