Blair Enns - Productized Services
Ditching Hourly
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Do You Have a Different Mindset When Selling Value Price Custom Projects?
i think this does boil down to the types of lints that we serve, because i mostly serve soloists. When you've just got a solo person who was a free lancer building themselves up by the hour, it is not difficult for them to sell a productized service. But they will surely not do a good job value pricing the first two or three times - which could easily put them out of business. It's easier for them, actually, than going from from hourly billing straight to value price projects and always underbid the projects. And so if they go into a valued conversation in minds, less less involved than yours,. You've got like five different types of conversations or something
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