James Bawden on “bad advice” that actually works
Outbound Squad
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The Biggest Mistake in Marketing Isn't Getting People to Raise Their Hands
The big problem is that the people's funnels looks like this. They spend all this time up here to get very little response, and they actually aren't working any kind of funnel at all. So what if you started out a campaign and just said, hey, i'm not going to call anybody to try inside a meeting. I'm literally just going to call through to see who picks up,. And if they pick up, i'ng to say, hey, is this john? Great, and then hangig up. That may sound silly, but if you build a list of people that you know pick up the phone, and you're going through that, you're on the
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