In this chapter, the hosts explore how cognitive dissonance can be utilized to encourage attitude and behavior change. They discuss examples such as asking smokers to present on the harms of smoking, inducing dissonance and potentially leading to change. The importance of reframing, adding consonant cognitions, and taking small steps in behavior change is also emphasized.
Doing something that goes against your beliefs feels pretty bad, right? But what if those beliefs are stopping you from doing something good for you?
Producer Rose Kerr investigates the role cognitive dissonance plays in our lives: how it can lead to some creative mental gymnastics, and when it can be harnessed for good.