6min chapter

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Winning the Olympics: Ilona Maher, Serena Williams, Aly Raisman 08/01/24

Squawk Pod

CHAPTER

Empowering Women in Sports Through Performance Wear

This chapter explores the empowerment of women athletes at the Olympics, focusing on the role of brands like Athleta in supporting them through visibility and innovative performance wear. It discusses the brand's commitment to quality, inclusivity, and creating tailored products for women, while also highlighting the significance of athletic achievement in the athleisure market.

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