Retention Is the Job of the Whole Organization

A lot of retention strategies hit road bumpss, they assume that the entire customer files a monolis. That's just like waiting to be untak a. You have to kind of look at what the base line retention rate is for different segments before you even apply marketing. If it succeeds and it's net negative to the business, that to me is like an instant red flag of ike dode, we probably shouldn't be doing this.