Companies as they grow tend to move upward in the market, right? A lot of people start out at the low end with the self-serve and some of that sort of thing. But it's also interesting is like knowing that I've also been cognizant of not giving too much breathing room for below me either. Try to be everything to everyone. Not being everything to everyone, but just not getting too far fromKnowing where there's crossover points of where you're leaving too much Breathalyser behind.