Economists Dan Kenaman and other economists were able to, for the first time in the history of mankind, actually using empirical data show that we become less risk-averse, the bigger the risk is. And so I think it has something to do with buying a bigger item, that's a big risk. When you're talking about like 50 variables, even 40 variables, that combination is where the irrational ideas come from.
Rishi Rawat is the founder of Frictionless Commerce. As a world-class expert in buyer psychology and conversion optimization, Rishi has spent the past 13 years laser-focused on running marketing experiments that help eCommerce brands remove friction and massively increase sales.
In our conversation we dive into:
- Self-awareness as a superpower
- Intuition versus empirical data
- Delegation and installing your operating system into a team
- Busyness, laziness, and essentialism
- Specialization and the pursuit of excellence
- The placebo effect, gossip, and evolutionary psychology
- External and internal realities
- Consumerism and ethical marketing
- and much more...
Connect with Rishi:
Music by Kirby Johnston – check out his band Aldaraia on Spotify