2min chapter

GTM Disrupted with Mike Smart cover image

A chat with an interim CPO and “smokejumper”

GTM Disrupted with Mike Smart

CHAPTER

Introduction

Learn about the importance of using business language to communicate as a product leader and how it influences executives' decision-making. The chapter introduces Rich Murrenoff, CEO of Murrenoff Consulting, and sets the stage for a discussion on product leadership challenges.

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