The Heath Row Effect

The heath row effect means that if you book a flight from london to new york, people will always blame british airways. The second you do something weird busness, i taen of sit. I would have been in new york for an act by now, if you hadn't booked me for this bloody toy town airport. You're drawing attention to yourself. And so that's why there are only four big accounting firms in the world,. If you appoint one of the big four and they cock up, everybody blames p w c, or eand y, or whatever. Oky. It crates, i think, in business decision making and in government decision