What's the Level of Experimentation?

Sonce i gi vou hook the big fish for one of your clients, is there? Are you still involved in that process? What dos that look like? Any t loop in the actual client now that you've done at sorce of it. Im, so to answer the first part of that question, it varies. We have some programs where we stay actively involved all the way through. And a lot of times what you'll find out is, you know, they're still kind of stuck in no decision. They didn't choose competitor. They didn’t decide not to do it. They were just still stuck in that the urgency wasn't there,. But at the same time