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#19 Rory Sutherland: The Psychology of Advertising
The Knowledge Project with Shane Parrish
Why Medicine Really Shouldn't Taste Yucky?
If you want people to believe that something has medicinal or psychotropic powers, it has to taste a bit weird. I don't think the placebe effect works very well with neuropin meltlets. And my suspicion s always been. They're a bit too damn tasty for me to believe they're an analgesic. Has anybody done research into the taste of placebe ays, like, how well we e?
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