2min chapter

The Marketing Architects cover image

Nerd Alert: Can Psychological Targeting Improve Digital Marketing?

The Marketing Architects

CHAPTER

Exploring Psychological Targeting Through Facebook Likes

Explore how Facebook likes can be leveraged as breadcrumbs to decipher preferences and personalities, enabling tailored marketing strategies for each individual. The chapter introduces psychological targeting as a powerful tool in digital marketing and suggests further exploration of the subject with an expert.

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