Change The Frame: Why The Bait & Switch Isn’t The Only Way To Sell Your Offer
The Jason Fladlien Show
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Reframing Sales Tactics for Authentic Engagement
This chapter examines the bait-and-switch marketing tactic commonly used in webinars, highlighting its short-term gains and potential long-term consequences. Through personal anecdotes, the discussion emphasizes the value of authenticity and clear communication in creating a trustworthy sales environment.
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