Selling Should Be Fun or You Aren't Doing It Right
2Bobs—with David C. Baker and Blair Enns
00:00
The Trade-Offs Between Productize and Customize
People who come from that transactional high volume product sales almost never do well in agency sales. It's just a different type of sale altogether. So make sure that you are at the place on that spectrum where you have knowingly decided to arrive and you are aware of the trade-offs.
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