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HubSpot
In the early days of HubSpot, we had one simple mantra: What were we going to do to win the marketing internet that week? How are we going to blow up the internet? That's what we're trying to do. The content HubSpot did back then as table stakes today was very new back then like the educational content and the kind of media type content. We didn't try to monetize a high converting keywords. They just did not do that.