World unite for ukrane's victoria yampolski talks about the financial strategy around the event. She explains why flexibility will continue to define her group's efforts and why she believes a positive outcome is guaranteed. The idea was that by setting a bigger target, you have a better chance of reaching.
It’s easy to have a grand idea; putting that plan into action is not. Victoria Yampolsky conceived of a global concert in support of Ukraine. Without any experience in entertainment or international aid, she shares how she didn’t accept “no” for an answer in her quest to book big-name guests like Pink Floyd and negotiate a streaming deal — to pursue a fundraising goal of $10 million.
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