7min chapter

The 80/20 Principle cover image

285: 6 Key Systems for Lawyers (with Kristen David)

The 80/20 Principle

CHAPTER

Building Trust and Effective Marketing Strategies

This chapter explores the role of marketing in establishing trust with potential clients, highlighting the importance of crafting a compelling message and narrative to attract the right audience. It delves into the nuances of back-end marketing for existing relationships and referral partners versus front-end marketing for new audiences, discussing various lead acquisition approaches and the importance of trying diverse strategies like shock and awe tactics and book publishing.

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