Sally Kohn: People think about in terms of like, okay, you have a brand story. But then there's also those kind of sub stories that are going on and I think that gets overlooked. So how do you when you're looking at a product story? She says the key is to look at each of these individual products as their own story.Kohn: The buyer has already decided to come to me just because they've seen my other siblings.
Rishi Rawat is the founder of Frictionless Commerce. As a world-class expert in buyer psychology and conversion optimization, Rishi has spent the past 13 years laser-focused on running marketing experiments that help eCommerce brands remove friction and massively increase sales.
In our conversation we dive into:
- Self-awareness as a superpower
- Intuition versus empirical data
- Delegation and installing your operating system into a team
- Busyness, laziness, and essentialism
- Specialization and the pursuit of excellence
- The placebo effect, gossip, and evolutionary psychology
- External and internal realities
- Consumerism and ethical marketing
- and much more...
Connect with Rishi:
Music by Kirby Johnston – check out his band Aldaraia on Spotify