#24: Rishi Rawat – Intuition, Specialization & Buyer Psychology
The Josh Boone Show
00:00
How to Tell a Product Story?
Sally Kohn: People think about in terms of like, okay, you have a brand story. But then there's also those kind of sub stories that are going on and I think that gets overlooked. So how do you when you're looking at a product story? She says the key is to look at each of these individual products as their own story.Kohn: The buyer has already decided to come to me just because they've seen my other siblings.
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