LinkedIn and Podcasting for Refine - What May Not Work for Company Profile?

LinkedIn and our podcast programs are really the powerhouse for refine as a whole. We would consider those to be phase four and phase five of the revenue and the framework. And so it's no secret that like we've nailed LinkedIn through Chris but that doesn't mean that there's not opportunity for us to continue to test new formats, new distribution formats. The first thing that was an interesting like early call out is that we as a whole are very light on our capture demand initiatives and programs.